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About Us

Rouf Sheikh

Creative Director

Rouf Sheikh, a Kashmir native and fourth generation artisan began weaving pashmina fabric on a hand loom from his home at the age of fourteen. In his early twenties, Rouf moved to America with five dollars in his pocket and a retail position at Macy’s. It wasn’t long before the industry took notice of his work ethic, dedication, and passion leading to a career at Nieman Marcus where Rouf consistently sold over one million dollars of merchandise per annum. While at Nieman Marcus, Rouf developed an exclusive list of repeat clientele including Mark Zuckerberg, Sundar Pichai, Condoleezza Rice, and John Chambers. During this period he consulted for Tom Ford, John Hardy and other notable designers before receiving an offer from Jim Shay, President of Isaia.

Rouf currently resides with his family in Kashmir while designing for ENYAZ and managing local operations.

Zayne S Sayeed

Managing Director

Zayne is a serial entrepreneur who operates across a multitude of industries. He began his journey with Red Bull holding three positions simultaneously and being named the youngest manager in Red Bull’s history globally. From there he went on to design and develop the largest Family Entertainment Centre in the Middle East. Zayne’s business activities have included running a marketing/branding agency, consulting across the luxury industry, and overseeing business development for his family’s oil and gas corporation. Zayne has won multiple business plan competitions ranging from the collegiate to regional level and brings a solid mix of knowledge and experience. Utilizing his keen sense of fashion and expanding on the existing relationship with the Sheikh family, Zayne decided to enter the industry and launch ENYAZ.

Zayne is currently based in Calgary, Alberta as he grows the ENYAZ brand and prepares for a successful launch this winter.

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